Mahalo Crowdsourcing – Outsourcing Interestingly23 Dec

Mahalo‘s version of paying for content writers and their monetization methods are not new, as many other sites have been doing this for a number of years. What stands out about their system in particular is the different methods through which the writers can get paid.
Apparently, they’ve done their research by looking worldwide at different ways people get involved and “buy-in” to sticking with their writing long-term. One of the most effective methods they’ve found is that paying through credits (Think Zynga or any number of online games) is quite effective in building an amazing network of dedicated followers or workers.
There’s definitely been some heated discussion about their seo tactics which we won’t get into on this post, but allowing english speaking writers (especially in 3rd world countries) to participate in up-front cash and long-term revenue is bringing smiles to tons of hopeful writers in the Philippines, India, and throughout the world. From Mahalo’s perspective, it’s MUCH less expensive than hiring and maintaining long-term staff writers and sharing in the revenue is much better business model, allowing them to scale their content network massively. Listing the long-tail searches for the content writers to focus on is brilliant as well…they already know expected revenue based on their AdSense placement.
Congrats to Jason Calacanis and Mahalo for making it big-time with an interesting business strategy.


































