It’s a proven fact that search engine optimization (SEO) enhances your online business endeavors in more ways than one.  Preparing your small business’ website with certain techniques makes it more readily accessible to customers who are performing searches online.

However, how does SEO translate when you do business across international borders?  Traditional SEO techniques aren’t enough to take your website to the next level in the international arena.  Consider the following tips to give your company’s website an even more competitive edge.

1. Choose a .com – There are several different types of domain names, but nothing beats .com.  The .com domain name is the most desirable one on the market, and your business stands a better chance online with a URL that ends in .com.
2. Choose a web host that is internationally recognized. The rank of your website in a set of search results is dependent on the location of your web host.  Explore your options and find out exactly where your web host is located.  For example, a small company might have satellite offices in the United States, but be headquartered in Bangladesh.  This could have a negative impact on your search result rankings.
3. Include your address on all web pages. While this might seem redundant, it is actually good for SEO purposes internationally.  Users often perform searches using a partial address, zip code or phone number, and these key digits will enhance your placement in a list of search engine results.
4. Have your website translated into different languages. If you do a great deal of business in other countries, it is handy to provide website information in the native language of your shoppers.  While English is a good standby, you might consider putting a feature where users can switch to Spanish or Chinese, just to name a few of the popular ones.
5. Post directions to your business on your website. Again, this strategy simply enhances SEO and increases the likelihood of a higher placement on a list of search engine results.

The other principles of SEO always apply, including keyword density and meta tags, but these little tips will give you an added edge globally.  Finally, never forget that “content is king” and if you write it, they will come.